We all know that a great source of business can be gotten from our past customers and our sphere of influence.

But what are you doing to make sure you’re getting that business?

In order to do this, you must be in front of your buyers and sellers when they are ready to do business. How do you know when they are ready? Well, most of the times we don’t. That means we have to be in front of the buyers and sellers all of the time.

So, how do we do this?

Marketing yourself is the answer. Are you visiting your past buyers with small gifts on a regular basis? Do you have a strong online presence? Are you active in all the social media outlets? Print media is not dead yet, snail mail and e-mail your information. Are you distributing your personal brochure and newsletter? Are you marketing your listings to other MLS associates? Don’t forget the local opportunities, like sponsoring athletic teams, church bulletins, school parent groups, volunteerism with your local agencies, I can go on and on with local opportunities. And some of the sources are free, but you’ll need your time and effort to do it.

Don’t be a secret agent! Make sure that you are out there, so that when buyers and sellers are thinking about real estate, you are the one they are thinking about!

I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice. Make good choices.