Communication is a critical skill necessary for sales associates in order to succeed.

We can’t listen to respond; we must listen to understand. The elements of a good communicator include, empathy, patience, flexibility, and reward. Empathy is understanding and sharing the emotions that the customer is experiencing. We must be patient and be able to work at the customer’s pace. Remember that it’s not about you, it’s all about the customer. Take the time necessary for the customer to be able to process all the information that you have presented. In order for us to succeed we must be flexible in all aspects of our job. A good communicator will be able to discover information that is necessary to help the customer. “Go with the flow”! Based on the information learned, we must be flexible enough and land on our feet and continue.

Finally, reward yourself for a job well done! Making a sale or getting a listing is an objective to your income goal. Reward each successful objective in order to give you the incentive to achieve your goal! Remember, communication is a two way street. Your goal should be to discover and understand your customer’s feelings in order to satisfy their need!

You can have a good day or a bad day. It’s your choice. Make good choices. See you next time!